Sorry, that's not us: Metro Vancouver's Translink's scrapped promise of a Human focus of ‘Not equipment, not infrastructure, but people.’

Strange eh, that our Translink wouldn't want to be compared to other same named corporations world wide.  Forget about being compared to Toronto today when there's a history of other comparisons, back as far as September 24, 2009.
The Bay Area's Smart Card for Transit was dumped in favour of Cubic Clipper: (Cubic that name sounds familiar and it took Twenty Years too)

Bay Area riders will soon be able to use the card on two more major transit agencies. Cubic, the lead contractor on the job, is almost finished installing card readers on SamTrans and Santa Clara Valley Transportation Authority, aka VTA, buses, said David Lapczynski, Cubic's senior vice president.

It has taken about 20 years to get the card working on the Bay Area's major public transportation agencies. The first iteration of TransLink-now-Clipper was in 1990, but technological problems foiled the card. Efforts began again in 1999, but more technological problems, legal issues and other roadblocks drove costs up to about $133 million.

"The MTC went through a lot of trials and tribulations. I'm glad they kept going and met the challenges," Ford said.

Metro Vancouver's Translink 2009 history lesson:

So where did our name come from?

We got the name TransLink thanks to Jan Pezarro, our first vice-president of customer service and marketing. 

TransLink’s original name was the Greater Vancouver Transportation Authority, which was a bit of a mouthful. So Jan gave us a different brand name. Here’s the story from our history book (404):

“It wouldn’t be the letters GVTA, because I felt that was much too bureaucratic,” Pezarro said. “We were looking for a name that clearly said ‘more than’ a given operating entity. So the idea came for TransLink, which is transportation and transit, and linking all those aspects across the Lower Mainland.”

Pezarro also wanted the logo to reflect a human focus. “If the philosophy was that this would be a customer-centered entity, we wanted a reminder about what the agency was for,” she said. “And at the heart of that, we wanted to support the quality of life and mobility of the people of the region. Whether those people are customers, whether those people are suppliers of services, whether those people are businesses, we wanted to have something that said, ‘Not equipment, not infrastructure, but people.’”

 The Google Search for Jan Pezarro, if you didn't click on the link, first result is:

The Road Less Travelled    TransLink’s Improbable Journey from 1999 to 2008

 Preface written by Kitsilano Property flipper Transit consultant Mike Harcourt of Point Grey Rd.




Bus Lines on the North Shore we have, but the rail line is nowhere in sight because moving commodities, not people, is more important to Port Metro Vancouver's waterfront operators.  Evergreen is almost in place except for a few delays, eh.


Next Quote: Yes you've got that right, Translink's Bob Paddon had spent the money before the Levy went to the vote to only discover his wish list died on the floor and he would have to wait until 2015.




Financing would come later, much, much later....... 2015, 2017, 2021, 2045 etc....